Top 5 Tips on Surviving the Easter Rush
Posted March 20, 2016
With Easter just around the corner, it’s time for you to make sure that your business is prepared for the influx of hungry customers. If you are not sure how to start preparing, we have got you covered with our top five tips on getting through this busy period.
Organize your staff
During busy holiday periods such as Easter, you want to make sure that you have your best staff rostered in. Ensure your staff are well trained, and that they know your menu or products like the back of their hand. Staff members who are well trained will also feel more comfortable interacting with your customers. With the increase in customer traffic, Easter can be a great opportunity to impress new customers, and retain their loyalty in the long term, so it is important to make sure you have the right team to help achieve this.
The art of persuasion
Businesses in the food industry see great benefits from up-selling, and these benefits can be maximised during busy periods like Easter. To make the most of this busy time, ensure your staff are putting forward suggestions to customers in order to persuade them to purchase something extra. Even if it’s just a drink to accompany a diner’s meal, up-sells can make a huge difference to your profits.
Communication is key
When things get hectic, the most important thing to remember is communication. Mistakes can be made more easily, and things don’t always go to plan. Whether a customer is over-charged, the kitchen is delayed, or your customer received the wrong order, it is important to keep communication up during any mishaps. Take the time to inform customers of any delays, and apologize to them. It is always a nice gesture to offer a complimentary drink or dessert, or even a small discount to make up for it. If you put in the effort, and communicate with your customers, a potentially bad customer experience can be turned into a positive one.
Keep it clean!
Sometimes during busy periods, it can be difficult to focus on the details, but the cleanliness of your restaurant or store is extremely important to customers. Ensure that your staff are tidy and presentable, and that your venue is also kept clean. During really busy periods, make sure you have enough staff on the roster to keep on top of cleanliness. Customers do notice these things!
Provide a Post-Easter incentive for your staff
Busy periods can be stressful, so it is important to make seasonal busy periods enjoyable for your staff. Your staff are the face of your business, so happy staff will result in happier customers. Bring along some Easter treats to busy shifts, or organize a Post-Easter staff get-together. Small activities or gestures like this can make all the difference in your work place environment.
You could win a Post-Easter relaxation treat, simply by visiting Fine Food Queensland! The first 50 visitors who register using promo code EASTER and visit the show will win a gift bag of wine and chocolates. Now that’s a nice way to unwind after the Easter rush!